We ask these questions to ensure that we can provide the best possible support to ventures that are at the right stage of development. 

We can assess your venture’s readiness for investment and growth with our model.

This allows us to understand your revenue, customer traction, and funding needs, while also identifying potential challenges and opportunities for scaling.

We can determine whether our board, partners and network of investors are the right fit for your business, ensuring that we focus our resources on ventures that are well-positioned to succeed.

Viability, Validation, Vision


Viability: Is the venture financially and operationally stable with a clear path to growth? We assess revenue, customer traction, and funding readiness to determine if the business is in a position to scale.


Validation: Has the venture demonstrated market validation? This includes proof of concept through paying customers, Letters of Intent, or other market indicators that show there is demand for the product or service.


Vision:  Does the venture have a clear, compelling, and scalable plan for future growth? We look at the business’s long-term goals, strategy for scaling, and the leadership team’s ability to execute on their vision.

Our Process

  1. Initial Fit: Complete our form to confirm your venture aligns with our criteria.
  2. Assessment: We review your submission and may request additional information.
  3. Preliminary Fit: If your venture shows promise, we invite you to a call within 2 weeks.
  4. Pitch to Us: Present your business and yourself, showcasing a viable venture and strong leadership.
  5. Decision:
    1. If not a fit, we provide feedback and referrals to suitable partners.
    2. If a fit, we propose an engagement approach.
  6. Engagement Letter: Finalise terms and sign the engagement agreement.
  7. Fee Payment: Upon signing, a £5,000 + VAT engagement fee is invoiced and paid.
  8. Collaboration Begins: With the fee settled, we move forward to achieve your goals.

Why We Have a Fee

  • Commitment to Growth: It ensures ventures are serious about engaging with us and their own success.
  • Sustained Operations: The fee supports our efforts and operational costs, enabling us to focus on providing high-value services.
  • Efficient Filtering: It discourages those who are not yet ready, saving time for ventures and our team alike.
  • Mutual Investment: Demonstrates the venture’s confidence in their business and belief in our ability to deliver value.

This approach helps maintain a high standard of collaboration and maximises the chances of success for ventures we engage with.

Are You a Fit to Talk with Us?

  1. Post-Friends and Family Round:
    1. You’ve raised initial capital and are now seeking your first significant funding (e.g., £1-2 million).
  2. Customer Traction:
    1. You have Letters of Intent or an early customer base that validates your product or service.
  3. Scalability Potential:
    1. Your business has a clear path for growth but requires strategic guidance and funding to accelerate.
  4. Open to Expert Guidance:
    1. You’re willing to work with a board of experienced professionals to refine your strategy and pitch.
  5. Ready for Funding:
    1. You need support not only in securing funds but also in preparing your business for investor confidence.