Technologist, Strategist, and Business Leader

Simon West is a seasoned business leader and technologist with over 15 years’ experience in driving growth through innovative sales and marketing strategies. As the Managing Director of Sales Now Ltd, he specialises in creating lead-generation systems that not only bring in new clients but also increase lifetime value from existing customers. Simon’s unique ability to combine strategic thinking with practical execution has been transformative for many companies looking to overcome sales challenges and achieve sustainable growth.

Simon’s entrepreneurial spirit also shines in his role as Technical Director at Fruition Systems, where he leads efforts to simplify business processes and enhance customer service through the Power Platform. His varied career has included roles across multiple ventures and projects, from professional sports photography to investments in emerging technologies like cryptocurrency. These diverse experiences provide him with a fresh, adaptable approach to business challenges, making him a sought-after advisor for early-stage ventures and established companies alike.

Building Sales Success with Sales Now Ltd

In 2009, Simon founded Sales Now Ltd, a consultancy focused on enhancing business sales through targeted lead-generation strategies. Over the past 15 years, he has established Sales Now Ltd as a go-to solution for companies seeking to improve their sales performance. His work centres on developing custom systems that not only attract new leads but also help companies retain and maximise value from their existing customers. This holistic approach has allowed him to address both the front and back ends of sales, resulting in lasting improvements in business performance.

Simon’s expertise in sales is rooted in his philosophy of aligning marketing with customer engagement. By designing systems that promote businesses’ unique value propositions, he ensures that client growth strategies are built on a foundation of genuine customer needs. His approach is particularly valued by companies experiencing difficulties in sales, as he relieves them from the stress of poor sales performance, helping them move towards consistent growth.

Technical Innovation with Fruition Systems

Simon’s role as Technical Director at Fruition Systems complements his work in sales and marketing by focusing on process optimisation and client service enhancement. Leading a team that specialises in Power Platform consulting, Simon develops systems tailored to each client’s needs, particularly in membership and business process management. By implementing these solutions, Simon enables businesses to operate more efficiently, delivering better results for their customers.

Fruition Systems has seen Simon’s strategic and technical skills converge to create impactful outcomes for clients across sectors. His experience in designing bespoke business solutions has strengthened Fruition Systems’ reputation as a leader in process simplification, making it a valuable partner for companies aiming to refine operations and maximise productivity. Simon’s work here reflects his commitment to improving business performance by integrating technology that meets real operational needs.

Entrepreneurial Ventures and Broader Experience

Beyond his roles with Sales Now Ltd and Fruition Systems, Simon’s entrepreneurial pursuits include multiple startups and investments in innovative fields. His work in professional sports photography, through Action Plus Sports Images, showcases his creative side and his dedication to capturing the spirit of high-performance environments. He has photographed a wide range of sports, from rugby to horseracing, demonstrating the same focus and precision he brings to his business ventures.

His interests in emerging technologies, particularly in the realms of cryptocurrency and digital transformation, keep him on the cutting edge of innovation. By continuously exploring new fields, Simon brings a progressive mindset to each project, offering clients insights that blend traditional business wisdom with forward-thinking strategies. His entrepreneurial versatility is highly valued by businesses looking to adapt to changing market conditions, as he provides a balanced perspective that encourages innovation without neglecting foundational business principles.

Freeman of the Company of Entrepreneurs

As a Freeman of the Company of Entrepreneurs, Simon is part of a community dedicated to fostering ethical and sustainable business growth. This affiliation allows him to share his experiences and insights with fellow entrepreneurs, supporting the broader mission of empowering business leaders across industries. His role within the Company of Entrepreneurs extends beyond networking; he actively contributes to discussions on best practices, strategic planning, and ethical leadership.

Simon’s involvement with the Company of Entrepreneurs reflects his commitment to the entrepreneurial ecosystem, where he supports not only startups but also established businesses seeking to navigate competitive markets. His dedication to this community highlights his belief that shared knowledge and collaboration are key to sustained success in today’s business environment.

A Strategic and Empathetic Approach to Leadership

Simon’s leadership style is rooted in empathy, strategy, and a hands-on approach to solving business challenges. Known for his attention to detail and strong focus on outcomes, he works closely with teams to ensure they maximise the benefits of his systems and strategies. His ability to empathise with clients’ needs enables him to offer tailored solutions that address both immediate and long-term goals, making him a trusted advisor and strategist.

Simon’s approach to leadership combines strategic foresight with practical action. Whether implementing a sales system or advising on process improvements, he focuses on clear, measurable outcomes that help businesses achieve their full potential. His wide-ranging interests, from sports to technology, give him a unique perspective on business challenges, allowing him to approach problems with creativity and a readiness to adapt.

Future Endeavours and Vision

Looking ahead, Simon plans to deepen his engagement with early-stage ventures, particularly in technology-driven industries where his skills in sales and process optimisation can have the greatest impact. He is also keen to explore further developments in cryptocurrency and digital finance, seeing these fields as pivotal in shaping future business practices. Through Sales Now Ltd and Fruition Systems, Simon remains committed to helping businesses not only survive but thrive in competitive markets.

Summary

Simon West is an accomplished technologist, strategist, and business leader whose career reflects a blend of innovation, practical execution, and strategic foresight. His work with Sales Now Ltd and Fruition Systems exemplifies his commitment to helping companies improve their sales performance and streamline operations. As a Freeman of the Company of Entrepreneurs, he continues to support the entrepreneurial community, fostering ethical growth and collaboration. Whether advising on sales strategies, optimising processes, or exploring new technologies, Simon brings a unique perspective and a results-driven approach that have proven invaluable to businesses at every stage.