All About Our Venture Board Member:

John Leyden

CEO, Carbon Accountancy and Chartered Accountant

John Leyden is a seasoned Chartered Accountant and business leader with over 30 years of expertise in corporate finance, audit, and strategic advisory services. As CEO of Carbon Accountancy, John specialises in delivering comprehensive financial solutions, including tax planning, R&D tax credits, due diligence, and share option schemes tailored to support the growth and compliance of his clients. His firm has become a trusted resource for fast-growing and venture capital-backed companies, providing both traditional accounting services and innovative financial strategies that empower clients to scale effectively.

Early Career and KPMG Experience

John’s career began at KPMG, where he held senior roles in audit, accounting, and corporate finance. During his six-year tenure, he worked on high-stakes transactions for listed companies, managing buy-outs and due diligence processes. This foundational experience not only honed his technical skills in accounting and finance but also equipped him with strategic insights that would guide his later work in business advisory. His time at KPMG provided him with an in-depth understanding of complex financial landscapes, which he now leverages to deliver tailored, results-driven advice to his clients.

Founding Carbon Accountancy: A Vision for Comprehensive Financial Solutions

In 2001, John founded Carbon Accountancy, a London-based firm that combines traditional accounting with specialised corporate finance and strategic advisory services. Carbon Accountancy quickly gained recognition for its unique approach, offering services that address the distinct needs of venture capital-backed companies, fast-growing owner-managed businesses, and UK subsidiaries of international corporations. Under John’s leadership, the firm has become a preferred partner for businesses seeking expertise in areas like R&D tax credits, EMI share options, and audit and compliance services.

A key element of Carbon Accountancy’s success is John’s proactive approach to client service. He emphasises understanding each client’s goals, tailoring solutions that align with their objectives and adding value beyond compliance. His results-driven approach and dedication to delivering high-quality service have fostered strong client relationships, making Carbon Accountancy a trusted name in corporate finance.

Expertise in Fundraising, Acquisitions, and Business Disposals

With over 50 fundraisings, 35 acquisitions, and 50 business disposals under his belt, John brings a wealth of experience to businesses navigating significant financial transitions. His guidance is particularly valuable for fast-growing ventures, offering support at every stage of growth. By providing expert insights into fundraising, acquisitions, and disposals, he helps clients navigate complex transactions with confidence and efficiency.

One of John’s strengths lies in his ability to manage challenging financial situations, such as shareholder disputes and HMRC tax inquiries. His knowledge in valuation and forensic accounting allows him to provide thorough analyses, helping clients resolve disputes and ensure fair valuations. This expertise has made him a sought-after advisor for companies dealing with intricate financial issues, particularly those facing scrutiny from regulatory bodies.

Part-Time Finance Director and Strategic Advisor

In addition to his role at Carbon Accountancy, John serves as a part-time Finance Director for several companies, bringing strategic insight and financial leadership to each organisation. In this capacity, he advises on business valuations, shareholder relations, and tax matters, helping companies align their financial practices with broader business objectives. His ability to offer both technical and strategic guidance has made him an indispensable resource for UK subsidiaries of international companies, where his advice helps them achieve cost savings without compromising compliance.

John’s work as a part-time Finance Director underscores his commitment to delivering hands-on support that aligns with the unique needs of each business. He understands that strategic financial management is critical to long-term success and works diligently to ensure his clients are well-positioned for sustainable growth. His experience in shareholder relations and strategic business advisory enables him to support companies in strengthening governance, mitigating risks, and enhancing their overall financial performance.

A Client-Centric Approach to Accounting and Compliance

At the heart of John’s work is a client-centric philosophy focused on providing exceptional service. He believes in delivering straightforward, proactive solutions that address his clients’ needs, ensuring that they not only meet compliance standards but also gain financial advantages. Carbon Accountancy’s commitment to clear, fixed-fee arrangements and a free, no-obligation initial consultation reflects John’s dedication to transparency and accessibility in accounting services. This client-first approach has resulted in a loyal client base, with many returning to Carbon Accountancy for ongoing support.

John’s ability to integrate technical expertise with practical financial insights has earned him a reputation for outstanding client service. His emphasis on building long-term relationships ensures that clients receive continuous support, allowing them to focus on their growth ambitions while maintaining robust financial health.

Future Vision and Ongoing Impact

Looking ahead, John aims to expand Carbon Accountancy’s reach within the UK and Ireland, helping even more businesses achieve financial success. As the business landscape evolves, he remains focused on delivering solutions that keep pace with changing regulations and economic conditions. His goal is to continue supporting businesses in navigating financial complexities, from tax planning to strategic acquisitions, ensuring they have the guidance they need to thrive in competitive markets.

Summary

John Leyden is a respected Chartered Accountant and business leader whose career spans corporate finance, audit, and strategic advisory. As the CEO of Carbon Accountancy, he combines technical expertise with strategic insight to help clients achieve their financial goals, from fundraising to tax planning and compliance. His client-focused approach and commitment to delivering high-quality service have established Carbon Accountancy as a trusted partner for fast-growing businesses and UK subsidiaries of international firms. John’s dedication to exceptional client service and proactive financial solutions continues to shape the success of his clients and the future of Carbon Accountancy.

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  1. Post-Friends and Family Round:
    1. You’ve raised initial capital and are now seeking your first significant funding (e.g., £1-2 million).
  2. Customer Traction:
    1. You have Letters of Intent or an early customer base that validates your product or service.
  3. Scalability Potential:
    1. Your business has a clear path for growth but requires strategic guidance and funding to accelerate.
  4. Open to Expert Guidance:
    1. You’re willing to work with a board of experienced professionals to refine your strategy and pitch.
  5. Ready for Funding:
    1. You need support not only in securing funds but also in preparing your business for investor confidence.